Selling a Home
Home staging is the art of prepping up a home for sale. In the real estate arena, home staging is an important step towards creating a good value for a home and getting it off the market faster than the others. The aim of home staging is to make a home or property appealing to a bigger number of potential buyers, improving its chances of being sold faster at a high rate.
Home staging is different from home improvement in a sense that in the former, there is no other next step than selling the house. Home improvements are done, meanwhile, not just with the intent of increasing the home's value as part of a future marketing plan but to increase the efficiency and comfort of the house for its current owners as well.
Home staging has been used as an important marketing strategy for real estate professionals since 1970s. It is a practice that encourages home sellers to be competitive in the field. From then on, every real estate expert suggests home staging for every property or home for sale.
There are various ways to achieve the desired effect of home staging. Basically, home staging involves, de-personalizing, de-cluttering, updating, and accessorizing.
Since you are making your house available for sale, it is highly important that you take your personality off every corner and every place in the house. That's de-personalizing for you. It is the art of turning your home into something that anyone, apart from yourself, would like to acquire. Personalized items should be eliminated to keep your prospective homebuyer from thinking that you remain attached to the house.
When you are making your home available for sale, it is also important that you take all the clutter out of sight. Clean away your surroundings from inside and out. A neat and organized home always has an advantage over cluttered ones.
Updating your home, your furniture, and your appliances also have so much to do with home staging and increasing your home's selling worth. Never ever take an empty home out in the market. That is not a wise idea as taking out a home full of non-working items available for sale. Prospective homebuyers would like to see how the whole thing looks like when it is filled with items that do not only spell beauty but also efficiency and comfort. If you must, rent furniture, accessories, and appliances that you can use as display.
Lastly, accessorizing could mean big with a home's market value so you must pay serious attention to it. As they say, you need to attract your homebuyers with your product and hold them for more than eight seconds staring at what you have on offer. In this case, curb appeal or the charm of your exterior has so much to do with. The exterior is the first thing that meets the eye so it is also the important factor in making a good impression. If you will not be able to get your prospective homebuyer through the entrance door, you will not be able to showcase what you have done inside.
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Before your home is listed...it's important to have it in good showing condition before buyers start going through it. Here are some steps to take:
1. Touch up interior and exterior paint as needed.
2. Install new carpeting and flooring if it appears worn or dated.
3. Make sure the front is clean and spruced up – curb appeal will create a favorable first impression.
4. Trim bushes and plants as needed, and make sure the lawn is kept mowed and trimmed. In autumn, rake the leaves; in winter, keep the snow shoveled.
5. Keep the interior clean, de-cluttered and odor-free. Eliminate evidence of pets.
6. Minimize personal items such as family photos. You want buyers to see themselves living in the home.
7. Consider putting excess furniture and belongings in storage. Now's the time to clean out the garage and basement and sell, give away or throw away items you don't need anymore.
8. Consider having a pre-listing inspection performed. Buyers will be hiring professional inspectors; here's your chance to address problems in advance.
9. Consider engaging a professional stager to give your home the right emotional appeal.
10. Have fresh flowers in the entryway. It makes for a friendly introduction into your home.
If offers are made that don't match your hoped-for price, don't reject them out of hand. Pay attention to your agent's advice.
Consider dropping the price if several months go by with few or no offers. But if you and your agent have priced your home properly from the start, this shouldn't be necessary.
Don't get discouraged. In buyer's markets, homes take longer to sell than during boom times. Your home will eventually sell; it's a matter of your RE/MAX agent finding the right buyer for you.
You have the best chance of selling your home if you work closely with your RE/MAX agent. Make sure all showings are coordinated through him or her. If you have a brochure box, be sure to keep it filled.
If prospective buyers want to discuss your property or negotiate price or other terms, defer to your RE/MAX agent. He or she is the expert and can best handle all these details without emotion.